SEO / Search Engine Optimization Glossary

Arkham SEO - Search engine optimization Cleveland, OH

SEO / Search Engine Optimization Glossary 301 – A permanent redirect for a web page that has had its URL rewritten, changed or is no longer available. More on 301s from Google’s Help Forum Algorithm – A process written for search engines to determine what web pages to show based on what a user is […]

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Local Search – SEO Optimization Checklist

Arkham SEO - Local search optimization Cleveland, OH

Local SEO Checklist With the rise of social signals as well as reviews in terms of Google paying closer attention to what is being said about your business, products and services. Google has also started the process of interpreting user search behaviors and making a few presumptions that most users prefer to shop close to […]

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17 Quick Hits On Optimizing Your Blog Posts

Blog checklist from Arkham SEO

Local SEO Services | Checklist for Optimizing Your Blog Posts ☐ Front-load the title tag Google puts more weight on words found in the beginning of the title tag. ☐ Seo-friendly urls Create short and sweet urls that include the target keyword. ☐ Use multimedia in blog posts Include at least 1 multimedia type (video, […]

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Competitive Research – Continued

Arkham SEO - Digital marketing services Cleveland, OH

Local SEO Services | Competitive Research for Better Website Optimization We’ve been asked more than a few times about what “competitive research” means with regards to “my website”. Competitive research extends beyond just your website, knowing your competition and what you’re up against is also a key component to any SEO or PPC strategy. The […]

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The Importance of Hiring a Digital Marketing Company and Why You Need One

Arkham SEO - Cleveland OH Digital Marketing SEO Agency - Confusion Meter

Should You Outsource Your Search Engine Optimization Efforts To A Digital Marketing Agency? Should I hire a local digital marketing company or do it myself? If you are asking this question, you are probably wondering whether you should outsource your marketing efforts or tackle it in-house like a big kid. However, hiring a digital marketing […]

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Competitive Research for Better Website Optimization

Competitive Research for Better Website Optimization We’ve been asked more than a few times about what “competitive research” means with regards to “my website”. Competitive research extends beyond just your website, knowing your competition and what you’re up against is also a key component to any SEO or PPC strategy. The simple fact of the […]

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Keyword Research

Arkham SEO - Cleveland SEO services

Local SEO Services | Keyword Research & Analysis Not just for SEO, keyword research & analysis should be the backbone of any Digital Marketing, Paid Search & Optimization strategy. It all begins with keyword research, whether it’s an SEO campaign or for PPC. While everyone might have “their” way of performing keyword research for an […]

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Local SEO & Website Optimization

Arkham SEO - Local search optimization Cleveland, OH

Local SEO Services | Local SEO With the rise of social signals as well as reviews in terms of Google paying closer attention to what is being said about your business, products and services. Google has also started the process of interpreting user search behaviors and making a few presumptions that most users prefer to […]

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On-page SEO, Website Optimization & Best Practices

Arkham SEO - MOZ keyword tool screenshot

On-page SEO, Website Optimization & Best Practices From Local SEO Experts In building upon the keyword and competitive research, as well as taking into account some of the patterns that were uncovered via comparative analysis with other websites occupying top positions in the organic search results, we start to formulate some options that relate to […]

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Off-page SEO & Website Optimization

Arkham SEO - Off-page optimization Cleveland, OH

Local SEO Services | Off-page Optimization Google has made it clear that they look at your backlinks, social signals and any reviews it can find with regards to your business, products and/or services; all of which gets blended into the stew that is off-page optimization or off-page ranking factors. There are a few things we […]

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