Competitive Research for Better Website Optimization
We’ve been asked more than a few times about what “competitive research” means with regards to “my website”. Competitive research extends beyond just your website, knowing your competition and what you’re up against is also a key component to any SEO or PPC strategy.
The simple fact of the matter is that nobody knows your business like you do. The struggle lies with the industry and market in which you’re doing business. To get a sense of what is going on, we stack your website up against any direct competitors that you provide plus those competitors that occupy the first couple spots in both organic and paid search positions based on the results of the keyword research.
Depending on what your goals and objectives are for the campaign you’re electing to run with Arkham SEO, we’ll run some basic SWOT and gap analysis. So if you’re in the business of selling socks, we’ll run your site and theirs through a few different sets of tools to see if we can uncover any insights that will help you get a “leg up” on the sock biz.
The ultimate goal of the competitive research, whether it’s required for an SEO campaign or for Google Adwords PPC campaign, is to clearly define the common threads that link all of these competitor sites together. Common thread, socks, get it? Anyhow, we’re looking for website structure, functionality, user interaction elements that we can call out and identify as the “standards”. Then we start classifying those standards in levels of importance. When that is all said and done, we’ll take those series of standards and throw the whole kit-n-caboodle at your website to see how it measures up. Then we do the same thing in reverse to your website. In the end, you have a comprehensive list of action items to implement into your website that will give you a competitive edge.
Click here to read more about how Competitive Research fits in with your digital strategy.